Growing customer value with zero consulting waste

Customer expectations change faster than the organisations transform. Companies are isolating themselves, building their worldviews from within and starting to believe their own dogma as truths. 

Frankly Partners speaks directly about people and business. We are a partner that forces you to focus on the essentials: business must be relevant to today's and tomorrow's customers - and brutally honest about its own pain points. 

We bring the customer back into business decision-making and increase customer value by leveraging our deep understanding of human behaviour, culture and strategy.

Our services


In-depth knowledge and insight.

What we offer:

Anthropological Research・Customer Research・Culture Research・Segmentation

Anthropological Research

Customer Research

Culture Research



Tools to imagine the future, make decisions, and drive value creation.

What we offer:

Growth Potential・Business Model・Loyalty and Customership・Offering

Growth Potential

Business Model

Loyalty and Customership



Brand that increase equity. Brands that people want and need.

What we offer:

Value Proposition・Customer Experience・Position・Portfolio and Architecture

Value Proposition

Customer Experience


Portfolio and Architecture


Skills that fast-forward organizations.

What we offer:

Customer Centricity・Culture and Ways of Working・Employee Experience・Change Facilitation

Customer Centricity

Culture and Ways of Working

Employee Experience

Change Facilitation

We are part of hasan & partners


Years in business


Awards last year





The best way to capture potential is to understand your customers better than your competitors do.

In a world flooded with data, information and sensory stimuli, it is all too easy to forget the most important thing: there is always a human being behind the numbers.

Our team is a combination of analytical and systems thinking skills, a human-centred approach from philosophers and behavioural scientists, seasoned with strong practical strategy and leadership experience. Not forgetting creativity and magic.

We produce our own research on clients and organisations. About Loyalty book dives into customer loyalty through behavioural science and business interviews. The Next New project explores Finns' everyday lives and everyday choices. We have measured the maturity of customer centricity in over 400 organisations.

a view of employees in the office´s common space


Roope Ruotsalainen


+358 40 735 5557

Aino Immonen

Business Designer

+358 50 336 1803

Antti Kiukas

Commercial Director, hasan & co.

+358 50 466 9959

Hanna Dietrich

Insight Specialist

+358 44 216 7591

Hanna Manninen

Business Designer

+358 44 901 6934

Henri Hietala

Business Director

+358 40 038 5088

Kirsi Kalpio

Business Director

+358 40 558 8041

Laura Calderón Westö

Insight Specialist

+358 40 410 9218

Miila Kaukonen

Insight AD

+358 50 526 3798

Mikko Hovi

Business Director

+358 44 502 1234

Minna Hyykky

Business Designer

+358 44 531 3709

Minni Niiva

Insight Specialist

+358 41 449 2540

Minttu Lastujoki

Business Designer

+358 45 678 2103

Stinde Mäkinen

Business Director, hasan & co.

+358 40 724 2523

Tinja Kivistö

Senior Business Designer

+358 50 448 5056

Verneri Virsunen

Insight Specialist

+358 50 466 9959

Clients we’ve worked with